Trish Barber – Founder
Trish is an accomplished digital marketing leader who has managed large projects and teams with a focus on maximizing revenue. She currently works with companies and non-profits that are ready to move to that next stage of growth by developing marketing strategy and pointing her team of experts toward client project implementation.
An early employee of AOL, Trish had a pioneering role in bringing both large traditional media companies and small start-ups online. She was a founder of AOL’s local city guide called Digital City, where she ran all operations for the Boston metro market, eventually taking over business development for Digital City nationally. She went on to lead AOL Community strategically leveraging the content contributions of AOL’s members to drive revenue and subscriber growth. She was a leader in the transition of AOL from a proprietary software tool to the open web.
“Ms. Barber was known throughout our organization for her superior organization and communication skills. She has an innate ability to quickly grasp complex business concepts. Most importantly she could craft these concepts into distinct business initiatives; then, successfully implement them.” Rick Blair, Former CEO, Examiner.com, and Executive Vice President, AOL/Digital City
Trish went on to co-found a venture-backed software company called iBelong Networks where she got a crash course in venture capital fundraising, off-shore software development and time-to-market. She later spun-off to develop 3WaysDigital where she leads B2B companies poised for growth in organizing, prioritizing and implementing their marketing operations.
Trish is the mother of three children and has learned that parenting is the ultimate entrepreneurial venture. She is President of Women in Technology and through her work with this organization she is personally very devoted to STEM education for girls. She was selected to represent small businesses at the White House Forum on Workplace Flexibility. She also enjoys performing with Miyako Taiko in her spare time.