Challenge:
- “Package” the successful Pink Line Project business model of aggregating and organizing all things “arty” in DC so that it could be replicated in other markets. Considerations included ownership, branding, marketing, content creation, funding, liability and profit sharing.
- Leverage the resources of the DC-based business where possible
- Establish business terms that form the basis for discussion with potential partners and sponsors
Solution:
Create a Business Discussion Document that outlined a beginning negotiating position for meetings with potential strategic partners that could expand Pink Line Project into other markets
Overview:
Philippa Hughes contacted 3 Ways Digital when looking for an internet-savvy partner to help clarify, challenge and articulate her thinking and ultimately create the materials she would use when holding meetings with prospective business partners. Her goal was to assemble the visual and analytical elements that would be relevant to establishing business interest leveraging and expanding the Pink Line Project brand.
Deliverables:
Following a series of discussions with the Pink Line Project team, 3Ways Digital also facilitated meetings with outside counsel and outside business analysts to further refine project elements. The final deliverable was a succinct thirteen page Power Point presentation that captured Pink Line Project’s:
- Personality
- Assets and resources
- Traffic and audience information
- Revenues/expenses/income
- Five year financial projections
- Ownership interests
Results:
A series of discussions with a high profile non-profit organization in the Baltimore area that are currently ongoing.
Download an excerpt from the Pink Line Project Business Opportunity Document.
