Challenge – Differentiate Allusions & More (A&M) from traditional painters and expensive remodeling contractors. Reduce monthly costs being paid to SEO firms. Take the stress out of managing the A&M digital footprint.
Solutions – Perform keyword search analysis to capture relevant terms being used during organic searches for kitchen upgrades. Choose a web platform that can be easily expanded to to assist with customer relationship management. Clarify messaging and relaunch the A&M website on a platform that provided full transparency and access to the A&M team. Leverage existing before-and-after project pictures in a more effective way.
Overview – Bonnie Torre, owner of Allusions and More, has an amazing amount of product knowledge and customer experience that was all trapped inside her head. She needed a way to take some of what she knows and make it available to prospective customers. Given that her best customer is one who has already talked with a “traditional” kitchen contractor and received their project estimate, Bonnie needed to make clear that almost anything could be achieved as long as the customer knew what they wanted. She also needed to make clear that traditional painters were not a good solution for kitchen cabinets and the reasons why. Since kitchen remodeling projects involve all members of the family and therefore have a sales cycle of several months. Bonnie needed help doing customer education so the sales cycle could be shortened.
Deliverables
- Navigation architecture for the new website
- Migration of content from the old web platform to the new one
- Graphic design support
- Selection and configuration of a Word Press template that allows for the publishing of before-and-after project photos and thought leadership content on kitchen remodeling
- Website content creation
Results
A&M customer feedback has been extremely positive and we are currently working on a second phase of the project that will improve customer communications and maintain SEO rankings.
