I was asked again this year to be one of the NVTC FastTrack speakers. After participating in the ten session series, companies will complete a detailed business plan using the information they gleaned from speakers and coaches.
My topic was “Entering and Capturing the Market” and I chose to prepare a Prezi as a way of exposing companies to a potentially new way of telling their story to the market. For those unfamiliar with Prezi, it is a cloud-bases presentation software tool. With a Prezi account ($159/year) you can access existing templates (like the one I used here) and customize them to create your own presentations. Prezis can be shared with specific individuals via email without them needing a Prezi account so you could use it to share a sales presentation with a customer. This article by Nspird2 does a great job of comparing the difference between Prezi and Power Point but with a little ramp-up time you can leverage the tool effectively. My favorite feature is that I can continuously update a Prezi with the most current information — even after sharing it. A potential downside is that the presentation can’t be printed but as you can see below, it can be embedded.
In response to NVTC’s request my Prezi covers:
- Identifying customers on a product or service adoption curve.
- Sales channels and strategies for making them work.
- Marketing communications vehicles.
- How a young company can enter a market and capture mind share with few to no resources.
- Pricing strategies for technology and life science products and services.
- Managing sales process efforts and supporting them through marketing. Include the concept of a sales funnel. Provide tips and guidance on setting up, nurturing, and closing a sale. Detail what information is in a “sales presentation” and how it differs from an investor presentation.
You can see the presentation here:
The topic was clearly one of interest to the NVTC audience since it generated a lot of discussion and excellent examples and idea-sharing. Let me know if you have comments!