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Case Study: T-Rex Solutions

Challenge – Having won the contract to become the 2020 Census Technical Integrator in 2016, T-Rex was helping the United States Census Bureau break technology barriers being faced by many government agencies. They were also growing by leaps and bounds. T-Rex therefore needed to prepare for the spotlight that would ultimately shine on them in early 2020. As the Technical Integrator for the project, they were charged with modernizing the IT infrastructure. This took place in an environment where cybersecurity was paramount and the political climate around the collection of non-citizen data was charged and changing right up to program execution on April 1, 2020. T-Rex needed to build a marketing capability that gave them strategic and operational support while helping them look the part of a top-tier government IT contractor since they were now competing against much larger firms for their next government agency contract.

Solution – Hire an external marketing organization that would assess and build the skills of internal team members, establish marketing processes, advise senior executives and build the company’s reputation in the government IT marketplace.

Overview – T-Rex hired 3WaysDigital in August of 2018 to assist in the roll out of their rebranding effort. T-Rex was relatively unknown prior to January of 2019 grew to become the #1 provider of cloud services for the federal government in 2019. As the 2020 Census news coverage increased, they wanted help navigating the communication landscape. 3WD went on to support all internal and external marketing efforts as they successfully executed on the 2020 Census contract. The executive team needed an agreed upon marketing strategy and plan for bringing internal and external communication practices and channels to the next level.

Deliverables/Responsibilities 

  1. 2019 Marketing Plan creation and execution while functioning as Marketing Director
  2. Development and implementation of the 2019 Marketing Budget
  3. Serving all C-Level team members’ marketing needs, responding to press inquiries, and evaluating marketing opportunities
  4. Management of T-Rex website and oversight of the web publishing team
  5. Content creation and optimization of that content in search
  6. Managing external press appearances of C-Level executives including appearances on Executive Leaders Radio, CIO Review.com, and in CEO Magazine
  7. Creative input and support of all sponsorships, events, print ads
  8. Internal staff assessment and training
  9. Creative direction and management of multi-media assets used in company events, client meetings, recruiting
  10. Management of all Press Announcements
  11. Editor of the T-Rex Internal e-Newsletter called Tracker
  12. Sample of branding creative direction Branding of T-Rex Cares Program
  13. Management of all Social Media Channels including LinkedIn, Twitter, Facebook and YouTube

Results

Trish Barber

Founder of 3 Ways Digital. Trish is an accomplished digital marketing leader who has managed large projects and teams with a track record of program ROI.
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