Trish Barber has been a colleague of mine since 1992. We first hired her at Redgate Communications to be responsible for servicing accounts in our Boston office including Fidelity Investments, America Online and Nynex. When Redgate was acquired by America Online, she worked at the highest levels of AOL to support our growing need for marketing communications and general business management.
Trish has seen it all. As a ten year veteran of AOL, she is familiar with high growth situations, startup projects/ventures, major partnerships and mergers as well as periods of restructuring/reprioritization/downsizing. Trish has been a successful strategic leader in the company with developed expertise in all aspects of the local online space as well as partnership development, revenue strategy/execution, online community development and marketing promotions. I have no doubt her clients will benefit from her vision, tenacity and ability to manage people and projects to greater success.
I highly recommend Trish Barber as a reputable business person who will make great contributions to your growing business.
As President of Women in Technology, Trish was someone who grasped the challenges of running and all-volunteer organization and worked diligently to provide value and opportunities for sponsors. She focused board and committee members on the programs that were relevant, keeping everyone on task and on message. Her skills in leveraging digital content benefited WIT as new online content furthered developed its online brand.
We referred Trish to other RMK clients looking for programs that simultaneously increase membership, improve revenue opportunities and develop their online brand.
Trish began working with [T-Rex] when there was tremendous growth and change—which she helped us navigate.
She instituted new processes and programs that clarified and amplified our internal and external messaging. She also worked well with employees and contractors at all levels of the organization.
Trish worked with ASMP for more than three years and functioned as my operations and marketing executive. She worked with our association—representing independent commercial photographers—during a time of great transition as membership was evolving to a more diverse and inclusive group utilizing new technologies to produce photographs and video for social media platforms.
Trish helps organizations pivot to meet the needs of the market. She excels at directing strategic as well as day-to-day interactions with customers, partners, board members and staff. She is an insightful leader with experience introducing new tools, programs and processes in organizations as their goals and requirements evolve.
I have had the privilege and opportunity to work closely with Trish Barber in a variety of relationships while we were employed by AOL. Trish was an early online adopter and she pioneered local content and advertising sales. She was the “mayor” (publisher) of AOL’s Digital City Boston where she developed an outstanding local team, devised unique, fluid methods of local content aggregation, and created deal structures designed to develop and support advertising revenue.
Ms. Barber was known throughout our organization for her superior organization and communication skills. She has an innate ability to quickly grasp complex business concepts. Most importantly she could craft these concepts into distinct business initiatives; then, successfully implement them.
In short, Trish Barber is a winner, a proven resource for any organization with a similar goal.