B2B companies hire us to shine a light on their most important endeavors and credentials in timely ways. We work to provide the evidence and explanations supporting company claims. We make sure the information is discoverable at each phase of a customers’ decision journey. Our content marketing solutions provide both form and substance.
Content Marketing Program Strategy
- Mapping the client customer journey to determine what content is needed to activate your marketing funnel
- Identifying client customer problems that you are uniquely equipped to solve
- Conceiving high-impact programs that become the content marketing engine that establishes you as a trusted resource to your customers and industry media
- Set-up the software tools, processes, and training needed to operationalize the content marketing engine
- Assist with hiring/transitioning to internal resources so you can take over your content marketing program
- Document processes and procedures
- Work with key internal stakeholders (C-suite, BOD, sales, SMEs, partners, employees) as they learn to leverage the established content marketing engine on your behalf. These stakeholders will simultaneously become thought leaders and ambassadors of the brand on external channels such as LinkedIn, industry blogs, industry media outlets, and at industry events.
B2B companies need different types of content to support their marketing funnel. We furnish this content through the design of a 3WD content marketing engine. Ultimately this engine can be managed and maintained by your own team.