3WD helps growth-stage companies, nonprofits, and mission-driven organizations turn innovation into action — especially when they are navigating transitions, launching new initiatives, or exploring how AI can elevate the way they work.
As founder of 3WaysDigital, I bring 30 years of cross-industry and start-up experience — from tech marketing, to customer discovery and creation of business innovation strategy. I’m now supporting organizations that need to organize around new ideas and opportunities. I’ve led marketing and operational transformations for companies ranging from $200M spin-offs to billion dollar enterprises. I’ve been a strategic advisor and team lead during moments of major change: new product launches, executive shifts, M&A events, and large government contract wins.
My focus is on helping organizations:
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Identify emerging trends and competitive opportunities
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Put systems in place so new ideas have a path to traction and revenue
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Foster a culture that supports innovation and creative thinking
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Move initiatives from vision to pilot, funding, and measurable success
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Integrate AI into everyday workflows in smart, strategic, and scalable ways
I partner closely with internal client teams to build capacity and clarity from within. Where needed, I bring in subject matter experts from my trusted network to ensure results. My approach combines executive-level experience, entrepreneurial agility, and a people-centered mindset that makes transformation feel achievable, not abstract.
I’m also the award-winning author of Why Women Pivot, a book that explores how women navigate career and identity transitions at every life stage — and what organizations can do to better support and retain top talent.
If you’re looking for a hands-on strategic partner to help your team prioritize innovation — let’s talk.