Trish Barber is Founder of 3WaysDigital. During her 25+ year career, Trish evolved from cable television franchising and marketing to tech marcom, to digital media intrapreneur to co-founder of a tech startup. She is now focused on supporting companies in need of content marketing programs. 3WD programs enhance brand authority, improve customer loyalty, and optimize your marketing funnel to generate qualified leads.
During her career, Trish worked with both large and small organizations as a senior executive where she was a strategic influence during dramatic growth, mergers, spinoffs, acquisitions. She is experienced at managing projects, teams and agencies focused on building brands and maximizing revenue.
- An early employee of AOL, Trish had a pioneering role in bringing both large traditional media companies and small start-ups online. While handling these transitions, her focus was always to find ways of generating revenue.
- Trish was a founder of AOL’s local city guide called Digital City, where she ran all operations for the Boston metro market. She eventually took over business development for Digital City nationally. She later led the management of AOL’s interactive communities and helped transition AOL to the open web.
- Trish also co-found a venture-backed software company called iBelong Networks. There she received a crash course in venture capital fundraising, off-shore software development and the importance of time-to-market.
Companies who use our services are B2B companies going through a transformation and are seeking ways of validating their new position. Examples of such transition include ramping for dramatic growth, the launch of a new product, a move toward taking on investors, or seeking strategic partners.
Ask yourself these questions to determine whether a content marketing program would benefit your organization.