Trish Barber is Founder of 3WaysDigital and author of Why Women Pivot: Embracing Transitions Unique to Our Careers now available on Amazon and Barnes and Noble. During her 30-year career, Trish has evolved from cable television, into tech marcom, and then to tech media, software, and marketing AI. She is a four-time entrepreneur who supports B2B, B2G and non-profits going through a growth transition due to organizational change such as a new product launches, VC investment, divisional spin-offs, grant awards, C-level management shifts, or big tech contract wins. She functions as a fractional CMO who preps her clients for independence with the 3WD team supplementing their operations as needed.
Trish has worked with both large ($7B) and small organizations ($200M) to operate and market new products and programs requiring guidance, processes, and tools. She and the 3WD team sets up marketing operations, reskills, hires and trains a client’s internal staff and then launches the company to success.
Trish has three grown children and has been married to her husband for over thirty years. She is a retired taiko player and performer and she mentors entrepreneurs though the Small Business Development Council’s (SBDC) Innovation Commercialization Assistance Program (ICAP). Trish is also devoted to the issues of supporting girls in STEAM, women in tech, and improving women’s representation on corporate boards. She is also a board member of at NoVA Labs.
Ask yourself these questions to determine whether 3WD services would benefit your organization.