Trish Barber is CEO and founder of 3WaysDigital and recent author of Why Women Pivot – now available in print on Amazon and Barnes and Noble and as an audiobook on Audible and Apple Books.
During her 30-year career, Trish journeyed from cable television into tech marcom where an acquisition led her to tech-media intrapreneurship with AOL, and later to become a SaaS entrepreneur cofounding venture-backed iBelong Networks. Her experience growing and spinning-off new organizations inside corporations, as well as seeing early-stage ventures through product development and venture capital funding has brought her to consult with companies seeking innovation culture and processes.
Trish and her team support companies by elevating innovative ideas from within the organization to providing both structure and a roadmap for growth. That includes working at all levels of the organization to communicate, coach, organize, socialize ideas and improve innovation. We leverage lean-startup methodology to support innovation strategy.
3WD’s typical customers are midsize b2b, b2g or non-profits interested in infusing greater creativity, exploration, and fearlessness in their teams. Team members have worked with both large ($7B) and small organizations ($200M) to operate and market new products and programs. The 3WD team is comfortable working at senior levels of organizations to pave the way for innovation and then operationalize innovation at all levels.
Ask yourself these questions to determine whether 3WD innovation mindset services would benefit your organization.