Our Typical Customer
At 3WD, our customers are typically midsize b2b, b2g or non-profits interested in shifting their approach to innovation and prioritizing new revenue opportunities. Customers who benefit most are those seeking:
- facilitation of product ideas/extensions/refinements that bring new revenue opportunities
- movement toward an entrepreneurial culture
- experience establishing processes and systems that support innovation
- a roadmap for messaging, funding, acceleration and partnerships that yield market expansion
Our solutions are based on lean startup methodology and years of experience incubating new initiatives. We are KPI driven and revenue oriented but sensitive to company readiness and know that the best ideas typically come from those closest to the customer.
Solutions
Large organizations benefit from Chief Innovation Officers who focus on monitoring industry trends, evaluating new ideas, and adopting best practices that align with departmental goals.
Leaders of midsize companies often don’t have the luxury of a CIO to guide them. They are too focused on the basics of maximizing day-to-day business activities such as fostering great relationships with customers, building an engaged employee base, and honing an eventual exit strategy. Any curveballs due to market volatilities or new competitors can be destabilizing. For these companies, mastering the basics, mitigating the curveballs and looking ahead may require outside support.
Our solutions leverage processes honed through years of starting and growing initiatives, divisions and companies designed to transform.
Each client organization comes to us at a different point on the innovation readiness scale. A full-scale innovation mindset initiative has three phases at it’s core. Our solutions are customized around these.
- Audit – Combing analysis of your existing data and a review of processes and systems with 1:1 interviews with your key team members to create an innovation SWOT analysis.
- Strengthen – Your innovation roadmap becomes clear through a series of strategy sessions with key team members to analyze and articulate your innovation strategy, identify initiatives to be prioritized by your team.
- Align – Funding and growth relies on successful customer discovery and beta testing. We use lean startup methodology to flesh out messaging, marketing channels, resources needed, partnerships, activities, revenue streams and cost structures.
Your organizational readiness drives the starting point for your innovation mindset initiative.
About Trish Barber and 3WD
During her 30-year career, Trish journeyed from tech marcom where an acquisition led her to intrapreneurship at AOL. She later became a SaaS entrepreneur cofounding venture-backed iBelong Networks. She now leads clients as they prioritize growth, product development, funding of operations as well as marketing, messaging and team development.
Trish and team support companies by elevating innovative ideas from within while providing structure and a consensus-driven roadmap. You can read more about her approach to innovation thinking on her blog.
Trish is the author of Why Women Pivot, where she unpacks the unique phases of women’s careers. Amazon reviewers have said:
. . . a must read for females of all ages, especially for those before they start their careers. It is essential to know that there is no single paved golden path to success, especially as women.
__Perfect gift for a startup CEO (of any gender) or a young person in their career. My hope for the working world is that Corporate CEOs looking to bring more innovation to their cultures, read this NOW. My hope for my daughter’s generation is that they read this early in their careers and family journeys.
__
This Book Explains All the Whys — Not Only for Women
Contact
If your company is growing but stuck in the “we should innovate” stage—let’s talk. You can reach me at tbarber@3waysdigtial.com
Related Links
LinkedIn: https://www.linkedin.com/in/trishbarber/
Instagram: https://www.instagram.com/trishbarb/
Bluesky: https://bsky.app/profile/trishb1.bsky.social
Why Women Pivot Book Site: https://trishbarber.com/